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The word tattoo, or tattow in the 18th century, is a loanword from the Samoan word tatau, which means "to strike". The Oxford English Dictionary provides the etymology of tattoo as "In 18th c. tattaow, tattow. From Polynesian (Samoan, Tahitian, Tongan, and so forth.) tatau. In Marquesan, tatu." Ahead of the importation of the Polynesian word, the practice of tattooing had been described in the West as painting, scarring or staining.The etymology of the body modification term is not to be confused with the origins of the word for the military drumbeat or efficiency — see military tattoo. In this case, the English word tattoo is derived from the Dutch word taptoe.The very first written reference to the word tattoo (or tatau) appears in the journal of Joseph Banks (24 February 1743 – 19 June 1820), the naturalist aboard explorer James Cook's ship HMS Endeavour: "I shall now mention the way they mark themselves indelibly, each of them is so marked by their humour or disposition".[5] The word tattoo was brought to Europe by Cook, when he returned in 1769 from his first voyage to Tahiti and New Zealand. In his narrative of the voyage, he refers to an operation referred to as "tattaw".

Tattoo enthusiasts might refer to tattoos as "ink", "pieces", "skin art", "tattoo art", "tats" or "work"; to the creators as "tattoo artists", "tattooers" or "tattooists"; and to areas where they function as "tattoo shops", "tattoo studios" or "tattoo parlors".Mainstream art galleries hold exhibitions of each standard and custom tattoo styles, such as Beyond Skin, at the Museum of Croydon. Copyrighted tattoo styles that are mass-developed and sent to tattoo artists are identified as "flash", a notable instance of industrial design and style.[8] Flash sheets are prominently displayed in many tattoo parlors for the objective of supplying each inspiration and ready-produced tattoo photos to consumers.

The Japanese word irezumi indicates "insertion of ink" and can mean tattoos utilizing tebori, the classic Japanese hand technique, a Western-style machine or any strategy of tattooing making use of insertion of ink. The most frequent word employed for conventional Japanese tattoo designs is horimono. Japanese could use the word tattoo to imply non-Japanese styles of tattooing.