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The word tattoo, or tattow in the 18th century, is a loanword from the Samoan word tatau, meaning "to strike". The Oxford English Dictionary gives the etymology of tattoo as "In 18th c. tattaow, tattow. From Polynesian (Samoan, Tahitian, Tongan, and so forth.) tatau. In Marquesan, tatu." Before the importation of the Polynesian word, the practice of tattooing had been described in the West as painting, scarring or staining.The etymology of the body modification term is not to be confused with the origins of the word for the military drumbeat or functionality — see military tattoo. In this case, the English word tattoo is derived from the Dutch word taptoe.The 1st written reference to the word tattoo (or tatau) appears in the journal of Joseph Banks (24 February 1743 – 19 June 1820), the naturalist aboard explorer James Cook's ship HMS Endeavour: "I shall now mention the way they mark themselves indelibly, each and every of them is so marked by their humour or disposition".[5] The word tattoo was brought to Europe by Cook, when he returned in 1769 from his 1st voyage to Tahiti and New Zealand. In his narrative of the voyage, he refers to an operation named "tattaw".

Tattoo enthusiasts may possibly refer to tattoos as "ink", "pieces", "skin art", "tattoo art", "tats" or "work"; to the creators as "tattoo artists", "tattooers" or "tattooists"; and to places where they perform as "tattoo shops", "tattoo studios" or "tattoo parlors".Mainstream art galleries hold exhibitions of both conventional and custom tattoo styles, such as Beyond Skin, at the Museum of Croydon. Copyrighted tattoo designs that are mass-created and sent to tattoo artists are recognized as "flash", a notable instance of industrial style.[8] Flash sheets are prominently displayed in numerous tattoo parlors for the objective of supplying each inspiration and ready-made tattoo images to customers.

The Japanese word irezumi indicates "insertion of ink" and can mean tattoos employing tebori, the traditional Japanese hand technique, a Western-style machine or any technique of tattooing employing insertion of ink. The most typical word employed for traditional Japanese tattoo designs is horimono. Japanese could use the word tattoo to imply non-Japanese designs of tattooing.