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The word tattoo, or tattow in the 18th century, is a loanword from the Samoan word tatau, which means "to strike". The Oxford English Dictionary provides the etymology of tattoo as "In 18th c. tattaow, tattow. From Polynesian (Samoan, Tahitian, Tongan, etc.) tatau. In Marquesan, tatu." Before the importation of the Polynesian word, the practice of tattooing had been described in the West as painting, scarring or staining.The etymology of the body modification term is not to be confused with the origins of the word for the military drumbeat or overall performance — see military tattoo. In this case, the English word tattoo is derived from the Dutch word taptoe.The first written reference to the word tattoo (or tatau) seems in the journal of Joseph Banks (24 February 1743 – 19 June 1820), the naturalist aboard explorer James Cook's ship HMS Endeavour: "I shall now mention the way they mark themselves indelibly, every of them is so marked by their humour or disposition".[5] The word tattoo was brought to Europe by Cook, when he returned in 1769 from his 1st voyage to Tahiti and New Zealand. In his narrative of the voyage, he refers to an operation known as "tattaw".

Tattoo enthusiasts might refer to tattoos as "ink", "pieces", "skin art", "tattoo art", "tats" or "work"; to the creators as "tattoo artists", "tattooers" or "tattooists"; and to places where they operate as "tattoo shops", "tattoo studios" or "tattoo parlors".Mainstream art galleries hold exhibitions of both standard and custom tattoo styles, such as Beyond Skin, at the Museum of Croydon. Copyrighted tattoo designs that are mass-made and sent to tattoo artists are identified as "flash", a notable instance of industrial design.[8] Flash sheets are prominently displayed in numerous tattoo parlors for the objective of delivering both inspiration and prepared-made tattoo pictures to consumers.

The Japanese word irezumi implies "insertion of ink" and can imply tattoos making use of tebori, the traditional Japanese hand strategy, a Western-style machine or any technique of tattooing making use of insertion of ink. The most typical word used for traditional Japanese tattoo designs is horimono. Japanese may use the word tattoo to imply non-Japanese types of tattooing.